Case study
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TenantPay: the most-cited rent payment brand in AI answers

How GoBlinkly turned a sharp drop in TenantPay's Google visibility into 16× more impressions, and made it the most-cited brand in AI answers about paying rent in Canada.

Rent Payment Platform, Canada
16×
Google impressions
3.8×
Google clicks
8.4×
keywords on Google page 1
#1
most-cited rent payment brand in AI answers
Search: Mar 8 – Apr 4, 2026 vs Aug 16 – Sep 12, 2026. AI: first 4 weeks of tracking (Jul 10 – Aug 6) vs Sep 6 – Oct 3, 2026.
The starting point

A visibility crash, and ground to make up in AI answers

TenantPay lets Canadian renters pay rent by credit card and build credit, and helps landlords collect rent online. When we started in March 2026, its Google visibility had just fallen by more than 80% in a month.

When we began tracking AI answers in July, TenantPay sat at #2. When renters asked ChatGPT, Gemini or Perplexity how to pay rent with a credit card or report rent to a credit bureau, a competitor was named more often, and TenantPay was actively recommended in fewer than 2 of every 100 answers.

What we did

One system, four moving parts.

Click through each one.

Published 200+ articles for renters and landlords

From July to October, built around real questions: credit-card rent guides (Pay Rent with Mastercard in Canada, Does Paying Rent With a Credit Card Count as a Cash Advance?), rent reporting and credit (Cheapest Way to Report Rent to a Credit Bureau in Canada), and province guides (BC Tenant Rights, Ontario Landlord and Tenant Board).

The results

AI visibility, search, and real conversions — all up.

AI visibility: TenantPay climbed to #1

In July, TenantPay was the 2nd most-cited rent payment brand in AI answers. By September it had climbed to #1, named in nearly half of all AI answers about paying rent in Canada.

Jul 10 – Aug 6 Sep 6 – Oct 3
Share of voice rank #2 of 12 #1 of 12
Share of voice 19% (closest competitor 21%) 24% (closest competitor 22%)
Cited in AI answers 34% 47%
Actively recommended 1.8% 8.1% (4.5×)
Recommended when named 5% 17% (3.4×)
Before
After
GoBlinkly AI citation tracking across ChatGPT, Gemini and Perplexity. Jul 10 – Aug 6 vs Sep 6 – Oct 3, 2026.

And it kept growing: by early November, TenantPay was cited in 51% of AI answers about paying rent in Canada, and recommended in 10%, up from 2% when tracking began.

GoBlinkly AI citation tracking, Oct 10 – Nov 6, 2026.

Search visibility: 16× more impressions

Google impressions grew 16× and clicks grew 3.8×, with keywords ranking up 7.2× and average position improving 16%.

16×
Google impressions
3.8×
Google clicks
7.2×
keywords ranking
8.4×
keywords on page 1
4.3×
keywords in the top 3
16%
better average position
Lower is better
Google Search Console, Aug 16 – Sep 12, 2026 vs Mar 8 – Apr 4, 2026.
GoBlinkly keyword positions from Google Search Console data, Mar 8 – Apr 4 vs Aug 16 – Sep 12, 2026.

Traffic that converts

Conversions from Google search grew 125%, and visits from AI assistants, led by ChatGPT, grew 63%.

+125%
conversions from Google search
+41%
Google search visits
+63%
visits from AI assistants, led by ChatGPT
Google Analytics 4, Aug 31 – Sep 27 vs Aug 3 – Aug 30, 2026.
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