KollabHR: from 6 to 8,235 Google keywords in five months
How GoBlinkly took a brand-new Canadian HR platform from invisible to 3,155 keywords on Google's first page, with 1,150× more impressions and 7.4× more organic visits.
A brand-new domain, invisible to Google and buyers
KollabHR is an HR platform for small and growing Canadian teams, covering leave, employee records, performance and compliance in English and French. When we started in May 2026, the domain was brand new: in its first four weeks, Google showed it 136 times, it ranked for 6 keywords, and it earned 11 clicks. Buyers searching for HR software in Canada found BambooHR, Rippling, Gusto and Zoho People instead.
Five moving parts, in under six months.
Click through each one.
Published 300+ buyer-focused articles
In under six months (May – Oct 2026), aimed at how Canadian HR buyers search: software shortlists (Best HR Software for Small Business in Canada, Best Canadian HR Software Companies, Best Payroll Software for Small Business), practical HR guides (What Goes in an Employee File, Employee Handbook Templates and Best Practices) and team growth (How Company Culture Breaks Between 10 and 100 People).
Owned Canadian compliance topics
The big US platforms skip these: Quebec Law 25 vs Other Provinces: HR Compliance, Statutory Leave Entitlements by Province and Single-Province vs Multi-Province HR Compliance — the exact questions a US HR platform's content has no reason to answer.
Built head-to-head comparisons
Comparison pages against the platforms buyers shortlist: KollabHR vs BambooHR, KollabHR vs Zoho People, KollabHR vs Collage HR, KollabHR vs Humi, KollabHR vs Agendrix and KollabHR vs Folks RH, so KollabHR shows up whenever buyers compare options, including Quebec-specific ones.
Kept the site technically healthy
Ongoing audits catching the things that quietly cost rankings on a brand-new domain — broken links, slow-loading pages, and missing schema — before they became a problem.
Stayed close to KollabHR's team
Regular strategy calls to understand what actually mattered to their business, talk through the options, and adjust the plan as the domain's authority grew — not a one-size-fits-all playbook.
Search visibility and real traffic, both compounding.
Search visibility: from 6 keywords to 3,155 on page 1
In its first four weeks, KollabHR ranked for 6 keywords. Five months later it ranks for 8,235, and 3,155 of them sit on Google's first page. And it's still accelerating: in October alone, impressions nearly tripled, clicks rose 43% and page-1 keywords more than doubled.
Traffic: 7.4× more organic visits
The rankings turned into real visits. Organic sessions grew from 31 to 229 in a four-week window, and visits arriving from AI assistants such as ChatGPT and Claude went from zero to 177.
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