Truxweb: 10.8× more Google clicks in seven months
How GoBlinkly took a Canadian freight marketplace from almost no search presence to the #3 most-cited freight brand in AI answers.
"We got a signup, so I called to ask how they found us. The answer was ChatGPT. This works, thank you."
Almost no search presence, and AI pointed buyers elsewhere
Truxweb is a Canadian digital freight marketplace that connects shippers with LTL and FTL carriers. When GoBlinkly started in February 2026, its search presence was close to zero: 155 Google clicks in the first month and 595 keywords ranking.
When buyers asked ChatGPT or Gemini about Canadian freight, the answers went to Freightera, Freightcom, and FedEx Freight — not Truxweb.
One system, four moving parts.
Built a content engine around real buyer questions
About 260 articles published between June and October: practical guides (bills of lading, comparing LTL quotes, dimensional weight) and lane-specific pages like Pallet Shipping from Montréal to Toronto and LTL from Quebec City to Ottawa.
Tracked AI visibility every week
Ran 50 buyer-intent prompts across 7 topics in ChatGPT, Gemini, and Perplexity, measured Truxweb against 22 competitors, and used the gaps to decide what to write next.
Kept the site technically healthy
Ongoing site audits catching the things that quietly cost rankings — broken links, slow-loading pages, and missing schema — before they became a problem.
Built authority with targeted links
Earned backlinks from relevant DA 30+ sites, compounding the authority behind every new article.
Search visibility and website traffic, side by side.
From left out of the answer, to the #3 most-cited brand.
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